时尚传媒集团与国内外顶尖院校签约　共同开发“高级时尚与奢侈品管理课程”

 　　Since its establishment 20 years ago, Trends has always been the one to lead the industry and instill fashion sense in the Chinese people. At the present stage, China's fashion industry is now at a new starting point. The fashion industry will play a more important role to the national economy. As China’s leading fashion media group, Trends aspires to help promote the development of the fashion industry and groom the next generation of leaders in this field.

Trends joined Tsinghua SEM, IFM and HEC to initiate an overall upgrade to the existing curriculum in this year's AMP. AMP has provided management talents and professionals in the fashion and luxury business with latest industry knowledge, global strategic mindset, advanced management skills, and extensive business network, all to help our participants to improve their companies' competitiveness, innovation and brand influence.

In 2013, building upon the successful foundation of AMP, Trends was introduced as the fourth partner in this year's AMP8. The course will focus more on combining business theories and real world practices, and the faculty members will include many more industry elites and specialists. The change conforms to the development direction of education industry. The four partners will invest their unique resources and capabilities to present an innovative education program.

APM consists of the following 6 modules:

　　Module 1

　　Globalization, Strategy and Innovation

Module 2

　　Contemporary Fashion and Luxury Culture

MODULE 3

　　Luxury & Luxury Brand Management

MODULE 4

　　International Insights into Consumer Behavior

MODULE 5

　　The Luxury Strategy and Business Growth Strategies

MODULE 6

　　Communication and Retail Management

　　On June 18th, 2013, the press conference of cooperation on AMP amongst Tsinghua SEM, IFM, HEC Paris, and Trends will be held at Tsinghua SEM.

　　Trends Media Group

　　Trends is the leading fashion media company in China. For the last 20 years, rooted in its core values of attention to detail, pursuit of excellence, and leading the trend, Trends has made landmark contributions to the media industry and has since become the pioneer of high-end consumption publications in China. Today, Trends publishes a host of globally known titles such as “Cosmopolitan”, “Esquire”, “Harper’s Bazaar”, “National Geographic Society”, “Men’s Health”, “FHM” etc., and has profoundly shaped the country’s fashion sense and the development of its fashion industry, further augmenting its leadership position as a multimedia company that delivers a full range of high quality content and services.

Tsinghua University School of Economics and Management

　　Tsinghua University School of Economics and Management (Tsinghua SEM) was founded in 1984 with the mission to advance knowledge and cultivate leaders for China and the World. Tsinghua SEM consists of 7 academic departments with over 150 full-time faculty members and nearly 300 staff. More than 4,000 students are currently enrolled in our undergraduate, master's, doctoral, MBA and EMBA programs, and there are now over 20,000 alumni that has graduated from the school since its founding. In addition, Tsinghua SEM trains over 7,000 senior executives each year through its various non-degree programs and is the first school in China to have attained both AACSB and EQUIS accreditation.

　　IFM (French Fashion Institute)－Institut Français de la Mode

　　IFM, established in 1986, is the leading French institution for training, research, and applied expertise in the fashion, luxury, and design industries. Located in Paris, home to the headquarters of many leading fashion, luxury, and cosmetics companies, IFM has close partnerships and unique access to all the premier fashion companies and haute couture houses such as Balenciaga, Chanel, Chloé, Dior, Gucci, Hermès, Kenzo, L’Oréal, Louis Vuitton, and Saint Laurent.

HEC Paris

　　HEC Paris School of Management, created in 1881 as one of France's leading "Grande Ecoles", is considered to be the premier business school in Europe. In addition to its highly selective "Grande Ecole", HEC also offers an MBA program, several Master's degree program, a Doctoral program, and various Executive Education programs. All programs are taught by HEC's permanent faculty of 106 full time professors, 35 visiting professors, and more than 450 adjunct lecturers. HEC's alliances with some of the world's leading business schools and their world-class faculties provide both depth and global outlook to every course delivered, while its unparalleled links with French and international industries guarantee its unique business focus.